Research and data to guide timely marketing decisions and creative development.
Creator, product lead and development owner · Ongoing project
Project at a glance
Project type
Independent personal project · Ongoing prototype
My role
Creator, product lead, and development owner.
Objective
Connect research, opportunity assessment, and creative workflows.
Key deliverables
Working web prototype with saved data and a seven-slide project overview.
Tools / methods
SQL, Python, Next.js, TypeScript, Supabase, PostgreSQL; AI-assisted implementation and testing.
Outcome / status
Ongoing personal prototype; public launch and commercial validation remain future work.
Self-directed work
An independent product project
I own the concept, requirements, priorities, and acceptance decisions. AI tools support implementation and testing. This is a personal project, separate from my graduate coursework and professional roles.
The presentation shares a high-level summary. The underlying concept and detailed implementation remain private; public launch and commercial validation are future work.
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Slide 1 of 7
Slide 1 of 7 · INDEPENDENT PROJECT PORTFOLIORead slide text
INDEPENDENT PROJECT PORTFOLIO
Building a
Marketing Machine
Research and data to guide timely marketing decisions
and creative development
Creator, product lead and development owner
Ongoing project with AI-assisted implementation
Confidential project. This portfolio shares a high-level summary only.
The underlying concept and detailed implementation remain private and not yet public.
Slide 2 of 7 · Where I started and where I am nowRead slide text
Where I started and where I am now
Starting point
I began with SQL and Python knowledge, a Supabase account and Cursor. I had the product idea and used AI to help bridge unfamiliar parts of web development.
How I built forward
I defined requirements, asked questions, reviewed proposed changes and tested the results. Each issue helped me refine the next requirement.
Current checkpoint
A working web prototype with persistent data, integrated research and creative workflows. I continue to direct development and validate its outputs.
Slide 3 of 7 · An applied research and development processRead slide text
An applied research and development process
Research question
Can a connected system turn fragmented information into useful marketing decisions and relevant creative work?
Build and investigate
I translated the idea into workflows and used AI coding tools to explore implementation options and fill knowledge gaps.
Test and challenge
I reviewed real outputs, supplied visual feedback and questioned whether the evidence justified the assessments.
Refine the approach
I required confidence levels, visible unknowns and repeatable tests, then used the findings to set the next priorities.
Slide 4 of 7 · Scope, ownership and delivery planRead slide text
Scope, ownership and delivery plan
My responsibility
I own the concept, requirements, priorities and acceptance decisions. AI tools support implementation and testing.
Prototype scope
Research, opportunity assessment and creative workflows in one saved workspace. Preserve working features and records.
Delivery controls
Make incremental changes, review outputs and run automated tests. Use backups and approval gates for sensitive actions.
Current and next
Refine the prototype and expand reviewed evidence. Public launch and commercial validation remain future work.
Slide 5 of 7 · Test results and development scaleRead slide text
Test results and development scale
Verified development checkpoint: October 20, 2026. Record counts show coverage stages.
1,122
automated tests passed
Type checks and local production build passed.
10,021 assessments saved and read back.
Predictive accuracy remains unproven.
Slide 6 of 7 · A working marketing workspaceRead slide text
A working marketing workspace
I shaped the experience
Clear next actions
Searchable saved work
Visible workflow status
Manual cost controls
Next.js and TypeScript
Supabase and PostgreSQL
Reusable interface components
Slide 7 of 7 · Research findings and the next iterationRead slide text
Research findings and the next iteration
1,000 records evaluated across 7 categories. Reviewed associations shown below.
Research remains incomplete, with 0 qualified scores across three assessment types.
810 free-source lookups
681 profiles with partial evidence
Finding: 10.4% of sampled records had reviewed associations.
Next: expand evidence and test assessment quality.
